Sustainable
packaging development

Boosting Brand & Agencies with Packaging Sustainability & Transparency

Hi, I'm Juozas
Baranauskas

Consulting on Sustainable Packaging Development, working directly with brand owners as a temporary Packaging Development advisor. Leading projects by helping designers, manufacturers and marketers to do their best while keeping packaging Sustainable and Transparent.

 

• Consulting on Packaging Innovation topics and discussing possibilities for specific brands/products. Developing unique material and structural design solutions.

• Creating packaging Sustainability & Transparency roadmaps

• Transforming packaging with a focus on customer education.

• Guiding discussions and tasks between internal departments, designers, manufacturers and suppliers when researching and implementing innovations.

 

I do packaging development and project management projects with the main focus on sustainability and transparency. I fluently speak business, design and manufacturing languages which helps to facilitate communication between all parties and departments involved and lead the whole process.

 

Building communities and creating new cross-industry networks: I speak about packaging topics in conferences and universities, participating in workshops and cross-industry events.

Type of Projects

Creating strategies, transparency reports and customer education for all types of packaging. Developing solutions, structural designs and carrying out manufacturer research for paper-based packaging, solid metal, glass, plastic containers and reusable projects.

Process

I work with clients’ design, R&D, sales and other departments and I help them to set goals and achieve them together. It is not just consulting, it is development with actual results. Depending on the project I assemble ever-changing teams of structural designers, sustainable development consultants, material innovators and other professionals.

Real Value-Oriented

If we want to make projects work in reality, we need to involve all parties. This way we can develop cost-efficient, sustainable and up to date with the latest regulations, exceptionally looking packaging which protects the product, helps to ship it safely and clearly informs the consumer how to sort it. My mission is for packaging solutions to really work. In ‘Selected Case Studies’ section you will notice that I refer to projects as ‘ours’, this is because I identify myself with business goals.

Service packages

1 / Packaging analysis

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2 / Packaging sustainability strategy

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3 / Development of packaging systems & Structural design development

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4 / Systematic manufacturer research

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5 / Preparation & optimization for e-commerce

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6 / Transparency in packaging: sustainability report preparation

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Selected Case Studies

Articles

Reusable Packaging: from Waste Design to System Design

Reusable Packaging models could be very interesting not only for tree-huggers but for many profit-focused enterprises as well. According to Ellen MacArthur Foundation, replacing just 20% of single-use plastic packaging with reusable alternatives globally offers an opportunity worth more than USD 10 billion. Additionally, Reuse models can bring major business benefits including better brand image, cost savings and data-based improved user experiences.

The framework of Packaging Transparency: Sharing process

Usually, we look at Sustainability as an isolated megatrend, but I think that it is just a part of an even bigger trend – Transparency. When people get more engaged in information about plastic pollution, overpackaging and other things related to packaging sustainability they start to educate themselves by asking questions. They google information, they discuss things with friends, they read labels of products and they start to research brands they are using.

Solving the Biggest Issue in Packaging: What 2 Crazy Years as a Sales Account Manager Have Taught Me (2018)

I love design. I love helping brands tell their message through the visuals. And, just a couple of years back, I was happily taking on projects as an external physical branding designer. I was designing everything from packaging to infographics, and it would be a lie to say that it wasn’t a dream job. Yet, by the end of summer in 2016, I took on the duties of a Sales Account Manager in a packaging manufacturing firm. It’s usually the other way around: people seek creative positions, not exchange them in order to deal with the managerial rut.

Selected clients

Consultancy and development

Lecturing